It thus becomes extremely important to constantly and consistently innovate, not only for the Gillette has always been focused on product innovation and has regularly come up with unique products that cater to very specific customer needs.. The high value-to-size ratio offered by the Shaving Razor industry has triggered the products offered by Shaving companies to become the worlds most shoplifted product according to (The Telegraph, 2003; BBC News, 2010). External Opportunities and Threats Gillette posses many opportunities that can help expand the recognition of the brand. This, in turn, would affect the delivery dates of the final product in Based in the North West of England, we work locally and nationally providing waste management services and waste reporting to the highest standard. See for example, Bic’s new environmentally friendly shaving razor (BicEcolutions, 2010). The two remaining forces are from ‘vertical’ competition: bargaining power of suppliers and bargaining power of customers. The Gillette’s performance in this industry depends on the brand’s ability to adapt itself within this kind of competitive environment. Available at: http://news.bbc.co.uk/1/hi/business/4723542.stm (Accessed: 5 December 2010). The level of threat from new entrants to the Shaving Razor industry is established by; economies of scale, investment requirements, customer switching costs, access to industry distribution channels, access to technology, brand loyalty, chances of retaliation from existing industry members, government regulations. Team Up With Expert Writers To Complete Your Unfinished Essay. Value – The report utilises appropriate theory, conceptual frameworks and academic literature on future strategies and scenarios for Gillette from an analytical perspective. This could be interpreted that there is a potential reduction of the threat of substitution with electric razors in the future. To this end, the level of attractiveness of the global market will thus be established. Once a supplier is selected to participate, Gillette expects them to produce a pre-production planning system to assess the supplier’s capability to deliver Gillette’s specifications. the customer safe and prevent them for being provided. That’s to be expected, since safety razors were invented by King C. Gillette in 1903, and the product in various forms has been the core of the company’s business ever since. We offer competitive pay, a strong benefits package and flexible schedules. The impact of repercussions may lead to possible impeachments or resignations of high level government employees. factors should be considered before taking part in any investments: Economic factors are all those that pertain to the economy of the country that , such as changes in the Gillette PESTEL & Environment Analysis Posted by Freddie Murphy on May-12-2018 PESTEL Analysis & Environment Analysis The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any … As the industry provides an essential product, that the majority of males require on an international basis. the increasing aging of population, who statistically shave less often.f, Changing social attitudes. US: Thomson South-Western. Available at: http://news.bbc.co.uk/1/hi/business/4214485.stm (Accessed 1 December 2010). 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